Next frontier in Data Analytics- Key takeaways for IT Services firms
Next frontier in Data Analytics- Key takeaways for IT Services firms From the emergence of Big Data more than a decade back to the current setup of large language models driving platforms like ChatGPT, and Google Bard. Big data has undergone a significant transformation. In the initial avatar of Big Data Analytics, the focus was […]
Storytelling- Secret to Success for IT Products and services companies
Storytelling- Secret to Success for IT Products and services companies Powerful brands have one thing in common. They communicate their ethos, culture and values through their brand identity. I still remember the day Mindtree was launched and how its initial logo designed by students of the Spastics Society of Karnataka depicted its brand values of […]
An overview of how Zendesk and Freshdesk are competing- The No Holds Barred game for market share!
An overview of how Zendesk and Freshdesk are competing- The No Holds Barred game for market share! If we consider Customer Service tools as the Italian Mafia, then Zendesk could be aptly termed the godfather! It is one of the oldest and most comprehensive customer support tools in the market. Zendesk originated in Copenhagen built […]
Innovate or Perish- Top 7 Technology trend to watch out for IT Services Companies in 2023
Innovate or Perish- Top 7 Technology trend to watch out for IT Services Companies in 2023 An Overview As a Tech focussed marketing and strategy consulting firm Vichinth engages with Senior stakeholders in the industry and tracks the technology adoption both within Tech Enabled SMBs as well as Large Enterprises. We are passionate about technology. […]
How to design an effective Go-to-Market Strategy for Tech Start-ups & SMB’s?
How to design an effective Go-to-Market Strategy for Tech Start-ups & SMB’s? A significant majority of the innovations happening in the industry are driven by start-ups. Be it because of the risk-taking ability of start-ups or how the majority of the large corporations become too structured to embrace innovation. But aside from product-market fit, the […]
GUIDE TO GLOBAL OUTSOURCING RATES
GUIDE TO GLOBAL OUTSOURCING RATES At the end of the millennia when corporations across the globe were in a panic state because of the Y2K issue to circa 2021, outsourcing has come a full circle. When software outsourcing first started taking shape in the early 1990’s it was still for mundane work. This changed with […]
2020- The year that was
2020- The year that was Throwback to 2019 Circa 2019 Global Economy was booming, stock markets and brent crude oil prices were high and people were leading a normal life. Countries like China which was growing at 6.3% and India with 7.4% growth were indicators of the direction that global economy was taking. […]
How to Use Social Media to validate your ideas and find your first customers, before you launch?
Startups have adopted a number of strategies to launch a new product, we talked about Lean Startup in one of our earlier blogs, which for long has been one of the foundational blocks of a startups product launch strategy. Most of these strategies have incorporated, developing a prototype, and taking it to the initial set […]
Brand Communication Techniques In Times Of COVID19
Retail stores closed, Airlines operating at a fraction of their capacity, the Hospitality sector in turmoil, we are amidst some unprecedented times. Covid 19 has impacted every nature and size of business. During these turbulent times how brands engage with their internal and external stakeholders is extremely crucial. Every stakeholder of a corporation is wondering […]
From Cave man to Iron Man- The story of transition of a modern day Sales rep
As often quoted Sales has been one of the oldest profession in the world. From the time the cave man produced that extra bushel of wheat to present day when multiple touch points are needed before a customer is ready to make a purchase. In an earlier era when a Sales representative was the custodian […]
