Storytelling- Secret to Success for IT Products and services companies
Storytelling- Secret to Success for IT Products and services companies Powerful brands have one thing in common. They communicate their ethos, culture and values through their brand identity. I still remember the day Mindtree was launched and how its initial logo designed by students of the Spastics Society of Karnataka depicted its brand values of […]
How to design an effective Go-to-Market Strategy for Tech Start-ups & SMB’s?
How to design an effective Go-to-Market Strategy for Tech Start-ups & SMB’s? A significant majority of the innovations happening in the industry are driven by start-ups. Be it because of the risk-taking ability of start-ups or how the majority of the large corporations become too structured to embrace innovation. But aside from product-market fit, the […]
GUIDE TO GLOBAL OUTSOURCING RATES
GUIDE TO GLOBAL OUTSOURCING RATES At the end of the millennia when corporations across the globe were in a panic state because of the Y2K issue to circa 2021, outsourcing has come a full circle. When software outsourcing first started taking shape in the early 1990’s it was still for mundane work. This changed with […]
How to Use Social Media to validate your ideas and find your first customers, before you launch?
Startups have adopted a number of strategies to launch a new product, we talked about Lean Startup in one of our earlier blogs, which for long has been one of the foundational blocks of a startups product launch strategy. Most of these strategies have incorporated, developing a prototype, and taking it to the initial set […]
Brand Communication Techniques In Times Of COVID19
Retail stores closed, Airlines operating at a fraction of their capacity, the Hospitality sector in turmoil, we are amidst some unprecedented times. Covid 19 has impacted every nature and size of business. During these turbulent times how brands engage with their internal and external stakeholders is extremely crucial. Every stakeholder of a corporation is wondering […]
