How to design an effective Go-to-Market Strategy for Tech Start-ups & SMB’s?
How to design an effective Go-to-Market Strategy for Tech Start-ups & SMB’s? A significant majority of the innovations happening in the industry are driven by start-ups. Be it because of the risk-taking ability of start-ups or how the majority of the large corporations become too structured to embrace innovation. But aside from product-market fit, the […]
How to Use Social Media to validate your ideas and find your first customers, before you launch?
Startups have adopted a number of strategies to launch a new product, we talked about Lean Startup in one of our earlier blogs, which for long has been one of the foundational blocks of a startups product launch strategy. Most of these strategies have incorporated, developing a prototype, and taking it to the initial set […]
