How to design an effective Go-to-Market Strategy for Tech Start-ups & SMB’s?
How to design an effective Go-to-Market Strategy for Tech Start-ups & SMB’s? A significant majority of the innovations happening in the industry are driven by start-ups. Be it because of the risk-taking ability of start-ups or how the majority of the large corporations become too structured to embrace innovation. But aside from product-market fit, the […]
How to Use Social Media to validate your ideas and find your first customers, before you launch?
Startups have adopted a number of strategies to launch a new product, we talked about Lean Startup in one of our earlier blogs, which for long has been one of the foundational blocks of a startups product launch strategy. Most of these strategies have incorporated, developing a prototype, and taking it to the initial set […]
How startups and small businesses can hack their way to sales success
Startups and small businesses sometimes come across the challenge of coming face to face with a large competitor and are flummoxed on how to handle this challenge. Just look at the domain in which corporations like Salesforce, Workday, Freshdesk, and Zoho started. They all had competition from big corporations. Siebel was a large player in […]
