How startups and small businesses can hack their way to sales success

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Startups and small businesses sometimes come across the challenge of coming face to face with a large competitor and are flummoxed on how to handle this challenge. Just look at the domain in which corporations like Salesforce, Workday, Freshdesk, and Zoho started. They all had competition from big corporations. Siebel was a large player in […]

Are you creating magic?

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When Steve Jobs launched the Iphone… when Edison invented the lightbulb… in fact when Bezos thought of creating the world’s largest bookstore they were all creating magic. Quite a few businesses forget the importance of creating magic in there customers life… They forget that the one question that they should repeatedly ask themselves is how […]