Storytelling- Secret to Success for IT Products and services companies
Storytelling- Secret to Success for IT Products and services companies Powerful brands have one thing in common. They communicate their ethos, culture and values through their brand identity. I still remember the day Mindtree was launched and how its initial logo designed by students of the Spastics Society of Karnataka depicted its brand values of […]
An overview of how Zendesk and Freshdesk are competing- The No Holds Barred game for market share!
An overview of how Zendesk and Freshdesk are competing- The No Holds Barred game for market share! If we consider Customer Service tools as the Italian Mafia, then Zendesk could be aptly termed the godfather! It is one of the oldest and most comprehensive customer support tools in the market. Zendesk originated in Copenhagen built […]
Innovate or Perish- Top 7 Technology trend to watch out for IT Services Companies in 2023
Innovate or Perish- Top 7 Technology trend to watch out for IT Services Companies in 2023 An Overview As a Tech focussed marketing and strategy consulting firm Vichinth engages with Senior stakeholders in the industry and tracks the technology adoption both within Tech Enabled SMBs as well as Large Enterprises. We are passionate about technology. […]
GUIDE TO GLOBAL OUTSOURCING RATES
GUIDE TO GLOBAL OUTSOURCING RATES At the end of the millennia when corporations across the globe were in a panic state because of the Y2K issue to circa 2021, outsourcing has come a full circle. When software outsourcing first started taking shape in the early 1990’s it was still for mundane work. This changed with […]
2020- The year that was
2020- The year that was Throwback to 2019 Circa 2019 Global Economy was booming, stock markets and brent crude oil prices were high and people were leading a normal life. Countries like China which was growing at 6.3% and India with 7.4% growth were indicators of the direction that global economy was taking. […]
How to Use Social Media to validate your ideas and find your first customers, before you launch?
Startups have adopted a number of strategies to launch a new product, we talked about Lean Startup in one of our earlier blogs, which for long has been one of the foundational blocks of a startups product launch strategy. Most of these strategies have incorporated, developing a prototype, and taking it to the initial set […]
From Cave man to Iron Man- The story of transition of a modern day Sales rep
As often quoted Sales has been one of the oldest profession in the world. From the time the cave man produced that extra bushel of wheat to present day when multiple touch points are needed before a customer is ready to make a purchase. In an earlier era when a Sales representative was the custodian […]
How startups and small businesses can hack their way to sales success
Startups and small businesses sometimes come across the challenge of coming face to face with a large competitor and are flummoxed on how to handle this challenge. Just look at the domain in which corporations like Salesforce, Workday, Freshdesk, and Zoho started. They all had competition from big corporations. Siebel was a large player in […]
Are you creating magic?
When Steve Jobs launched the Iphone… when Edison invented the lightbulb… in fact when Bezos thought of creating the world’s largest bookstore they were all creating magic. Quite a few businesses forget the importance of creating magic in there customers life… They forget that the one question that they should repeatedly ask themselves is how […]
