Innovate or Perish- Top 7 Technology trend to watch out for IT Services Companies in 2023
Innovate or Perish- Top 7 Technology trend to watch out for IT Services Companies in 2023 An Overview As a Tech focussed marketing and strategy consulting firm Vichinth engages with Senior stakeholders in the industry and tracks the technology adoption both within Tech Enabled SMBs as well as Large Enterprises. We are passionate about technology. […]
GUIDE TO GLOBAL OUTSOURCING RATES
GUIDE TO GLOBAL OUTSOURCING RATES At the end of the millennia when corporations across the globe were in a panic state because of the Y2K issue to circa 2021, outsourcing has come a full circle. When software outsourcing first started taking shape in the early 1990’s it was still for mundane work. This changed with […]
From Cave man to Iron Man- The story of transition of a modern day Sales rep
As often quoted Sales has been one of the oldest profession in the world. From the time the cave man produced that extra bushel of wheat to present day when multiple touch points are needed before a customer is ready to make a purchase. In an earlier era when a Sales representative was the custodian […]
How startups and small businesses can hack their way to sales success
Startups and small businesses sometimes come across the challenge of coming face to face with a large competitor and are flummoxed on how to handle this challenge. Just look at the domain in which corporations like Salesforce, Workday, Freshdesk, and Zoho started. They all had competition from big corporations. Siebel was a large player in […]
Lean marketing
With Reducing budgets and a fragmented market place corporations have to look at innovative mechanisms to undertake marketing. The old formula of running million dollar ad but vague outcomes to justify this investment for is no longer feasible. But how exactly to undertake marketing in this changed paradigm marketing which gives definitive outcomes. Undertaking […]
Are you creating magic?
When Steve Jobs launched the Iphone… when Edison invented the lightbulb… in fact when Bezos thought of creating the world’s largest bookstore they were all creating magic. Quite a few businesses forget the importance of creating magic in there customers life… They forget that the one question that they should repeatedly ask themselves is how […]
Artificial Intelligence In Sales- Are you ready for it?
Machine Learning (ML) and Artificial Intelligence (AI) are revolutionizing sales be it the chatbot that interacts seamlessly with a prospective customer on an eCommerce site or an artificial intelligence trigger that alerts a sales representative to reach out to a prospect based on similar patterns. The use case for ML & AI are many. AI is fast […]
Key takeaways for startups from Flipkart Acquisition
One recent topic that has been part of nearly every business and tech news has been the acquisition of Flipkart by Walmart. As a poster boy of the Indian technology industry and one of the most successful players in the eCommerce domain, Flipkart has been followed by a range of people, from investors to entrepreneurs and […]
